Here are the marketing strategies which I think Micromax followed. Please comment below your thoughts. In a competitive market like cell phones a major facet of selling is building a good distribution channel.
Micromax, the largest Indian mobile handset manufacturer, has appointed Shubhodip Pal as chief marketing officer. Right product at right time at right price. Micromax gives a feeling of using Indian mobile and they spread this message very quickly. Profits Micromax posted revenues of Rs 1, crore and a net profit of Rs crore in They tend to be price sensitive and also open to experimenting.
As Micromax is seeking global expansion, it signed Hugh Jackman as its brand ambassador. Let us start the Micromax Marketing Mix: To create a market for itself, Micromax followed penetration pricing strategy.
The short shelf life is also countered by the flow of goods in a regular time interval. Companies like Apple or HTC have been maintaining their market share and shipment numbers.
Micromax is thus easily available. The company has its headquarter in Gurgaon, Haryana and has manufacturing plant in Rudrapur, Uttarakhand and Research and Development center at Telangana.
The goods are sold on credit and the distributor network has sustained even the toughest times. The target audience in this segment is essentially the women. Around this time, some of the Indian companies too entered the fray, with their own addition to the existing competition in the mobile phone segment.
So Micromax marketing team should concentrate on information gathering and evaluation behaviour of the consumer. Tell me your thoughts first. Phase 2 — For instance FoxConn manufactures the handsets for Micromax too now.
Micromax had then said that Agarwal had quit the company to focus on the legal proceedings to clear his name. They do customization and launch it in the market. Pal began his career in with Samsung India Electronics and spent over nine years serving different roles. But in view of rising competition, it does sponsor Kolkata Knight Riders because of its owner and Nokia brand ambassador Shahrukh khan.
This market has been and seems to remain the stronghold of Micromax. Also we start finding more destinations for cheaper production where it is possible to find economically viable locations e.
You can read about Micromax and its history on Google. One of the biggest barriers is the presence of a huge competitor Nokia. Phase 3 — The reason for Micromax success is the availability of lower to upper end devices with technological advancements.
Micromax has placed its products in highly visible retail outlet like Reliance Digital, Chroma, stand-alone stores of Micromax and also has its presence in local distributors and retailers. Micromax claims to sell about 2. They have product for all categories and for all type.
To understand the Indian rural markets, one needs to look at basic effectiveness and costing. Conducive business and political environment along with favourable regulatory regime makes India as one of the biggest and most attractive market. Nokia also offer cash allowances and has a recently introduced EMI scheme for users.
But Micromax knew that Indian people love cricket more than any other game and serial. Though they are still importing mobiles from Chinese, everything is Chinese from Hardware to Software, but since they are registered in India, its an Indian company.
As Micromax handsets are much on the low pricing side, manufacturing in China provided it a cost effective. The pricing strategy adopted for this has helped it a lot too. What the USP of Micromax was their low cost mobile phones. Micromax Uncategorized September 23, By 0 Campaign:Get the best of Micromax Android smartphones at a value for money price.
Get your hands on the latest smartphones in market and flaunt the latest technology before all your nenkinmamoru.com The largest Indian mobile manufacturer, Micromax is a major player in the budget segment.
Apart from feature phones and smartphones, the company also manufacturers tablets and two-in-one nenkinmamoru.com › Home › Mobiles › Phone Finder. Get to know the official contact number, Online complaint form, Email contact, status of the Micromax phone submitted to the service center from the officials directly.
· Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive nenkinmamoru.com://nenkinmamoru.com Marketing and marketing mix strategies * The early marketing Before launching the MI phone, Xiaomi Tech applies various marketing strategies.
Hunger marketing, which imitates Appeal’s marketing strategy, has a pronounced effect on the public. * The four P’s Product: MI phone is positioned for enthusiastic fan. Micromax is a company of Indian origin & deals in consumer electronics. Its products are very popular.
Here is the Marketing mix of Micromax shows how it has a diversified product portfolio that includes items mobile phones like feature phones and smartphones, laptops, tablets, IT nenkinmamoru.comingcom/marketing-mix-micromaxDownload